Great US Snow Promos

No-one sells news like the Americans.

I love the bold approach taken across the Atlantic.

We all know that snow is big local news and NBC 4 in New York has used this cute and memorable way to promote its school closure coverage.



You can imagine how this TV spot could be adapted for radio, right?

KCTV in Kansas City made a similar promo and two spins offs - the last which was made to air during the Superbowl.







I'm not sure who loaded these spots onto You Tube but it sounds like its the promo guy from KCTV (his family and friends star in the spots). He wrote:

"I can easily say that I've never gotten such response from viewers and co-workers over a set of spots. I've had tons of emails and even viewers calling me on my office line to tell me how much they love the spots. It's kind of crazy."

Promos that viewers will relate to and tell their friends about. Good stuff, eh?